Originally posted by sheep555:
Although if you choose to look it up, spell it "Olestra Chips"
One of my favorite public relations blunders of all time was when they released the report proving that olestra actually caused only about 60% as much "leakage" as originally thought. What better way to make sure you end up the butt (no pun intended) of jokes on Leno, Letterman, SNL, Mad TV, etc.
And so, within months, Olestra was gone, and dieters went back to relying on nothing but aspartame (NutraSweet) to reduce calories. Which is much smarter, since aspartame only causes brain damage.