I'm going to try to get the letter campaign going, like the one that was talked about in the petition thread. I'm basically doing this for four reasons:
1) To see if there is any intrest in the general PEEL population to try another one of these out.
2) Seeing as how I wasn't here for the orginal petition, I want to at least be able to say, "At least I tried something to get one of my favorite shows back on the air."
3) I've noticed that not many people in the petitions have mentioned why Fox should actually give a damn if Futurama comes back or not. They obviously don't care about emmys or CN ratings, so I'm trying to appeal to their wallets.
4) And of course, to try to get Futurama back on the air.
Here's the first draft of the base letter, at this point the third argument is kind of weak (I haven't got the data to back it up yet), and I have not yet cited the sources which I've gotton the facts from.
To whom it may concern,
In August 2003 your fine network aired the last episode in season 5 of a show called Futurama. It has recently come to my attention that this was the final episode to enter production, and the series has been canceled. I believe that this was a grave mistake, not only from the point of view of a fan of the show, but from a marketing point of view as well.
First off, if one was to go over the Nielsen ratings for the show while it was on the Fox Network, a trend that developed can be seen. The rating for the second season premiere, "A Flight To Remember" on Sunday,
September 22, 1999 was 7.3, which is higher than the Fox Network's average prime-time rating of 6.0 for the week of March 22 to March 28, 2004. Futurama continued to draw a larger audience than the Fox Network's current average prime time rating for new episodes until February 26, 2000 when the episode titled "Why Must I Be a Crustacean in Love?" drew a 4.2 rating. Notice that this was the first week that the show was placed in the 7:00 Eastern time slot, rather than the 8:30 time-slot season 2 premiered in. Had Futurama been left in the 8:30 Eastern time-slot it would have continued to draw ratings in the 6-8 range. This would have allowed the Fox Network to set higher rates for advertisers, which would have been more profitable for Fox and it's share holders.
Ratings however, are not everything. It's a well known fact that Futurama is a more expensive show to produce than other Fox hits such as "Malcolm In The Middle", and "That '70s Show", but one also has to look at the
situation from marketability standpoint. Futurama being at it's core very adventure oriented show, has much more marketability in the lucrative video game market. Recent studies show that 45 million American homes own a video game system, which creates a massive market for Fox Interactive to sell well developed Futurama video games into. Besides video games, Futurama action figures have increased marketability over action figures based on non-animated Fox properties. Much like "The Simpsons", Futurama features outlandish colorful characters which are likely to appeal to children. If a well distributed line of Futurama action figures were released it may prove to be a profitable venture for Fox and it's share holders.
Finally, if more seasons of Futurama were produced, Fox Home Entertainment could also profited through DVD sales. Data from various indicates that Futurama Season DVD sets sell fairly well as it is, but if the series had the increased exposure of being aired on the Fox Network on a regular basis, the DVDs would have the potential to sell much better.
Through these points, one can see how the endeavor of bringing an established show like Futurama back to network television, can prove to be very profitable to the Fox network.
If this recives a halfway positive response (IE: more than 3 Peeler's will participate), I'll make a website, and try to spread it around the internet and all that good stuff.